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IT’S GIVING CAMPAIGN

“It’s Giving” is a re-style image campaign for Patagonia, that aims to give the brand a new territory and audience to explore. It seeks to make the brand more relatable to non adventurer explorers and enthusiasts, encouraging the fashion optimists of the world to believe in the mission and lifestyle of the company.

// CREDITS

PHOTOGRAPHER: CATARINA MELO

ART DIRECTORS: ISABELLA JANIOT, CHRISTOPHER JONES & JORDAN KNOWELS

PROFESSOR: LILIT BONINSEGNI

IT’S GIVING CAMPAIGN

“It’s Giving” is a re-style image campaign for Patagonia that aims to give the brand a new territory and audience to explore. It seeks to make the brand more relatable to non adventurer explorers and enthusiasts, encouraging the fashion optimists of the world to believe in the mission and lifestyle of the company.